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VCU Medical College of Virginia

Campus Edge Project

One of the most prominent views of any part of VCU's campuses is the side of the MCV Campus facing Interstate 95. The campus presents a variety of structures along this elevation including hospitals, clinics, support buildings, mechanical equipment and parking decks. There is also a variety of current and obsolete signage on the buildings creating a less than unified image and identity for the campus. The Campus Edge project addressed the Campus' appearance through a program of new signage and current logos, large graphics, dramatic building lighting, landscaping and building/structural improvements. The project was a collaborative effort of VCU leadership and staff members, Mitchell Associates, Higgins and Gerstenmaier and BCWH.