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VCU Siegel Center

Club Seating and Club Room

2012 Winner-
First Place, ASID/IIDA Interior Design Excellence Awards in Contract Institutional Brightest Idea Award, ASID/IIDEA Interior Design Excellence Awards

This multi-purpose facility on the Virginia Commonwealth University campus serves as a home to the main tenent, the VCU Rams men's basketball team. An underutilized Founders Club, inefficient use of office space, and lack of reveunue-generating premium space led to the 15,000 square foot renovation and expansion of the Siegel Center's second level with HKS Architects.

Perched high, just below the Siegel Center rafters, the new Tommy J. West Club extends into the arena in the form of a 120-club seat balcony offering an outstanding panoramic experience of the game experience. Additional program space includes luxury suites, head coach's office, administrative offices for both the men's and women's basketball teams.

The project draws inspiration from old Richmond's contextual fabric, heavily present in and around the growing urban university. The aesthetic consists of a sophisticated blend of brick veneer texture, steel bridge construction detailing, and the warmth of traditional hardwood flooring. This palette is enhanced with exposed concrete flooring, stone, mosaic tile, and glass. The parti, consisting of an arrangement of thickened walls and modular steel framed brick panels, becomes a way finding device and textured canvas featuring wooden display cases to exhibit VCU's rich history.

Along with creating a modern upscale venue for entertainment, the project leverages VCU's brand, capitalizes on revenue generation opportunities, and serves to attract the best student-athletes to further establish VCU as a nationally significant college basketball program.